A  H A ï K U is a Japanese poem made up of 3 verses that evokes the ephemeral and the transient beauty of a moment. H A ï K U is also the name of the Parisien agency which since 2014 propose a series of events in the French capital as well as some other locations. In 2020, the agency wishes to reinforce their identity. Each visual is based around vegetation photography or living beings associated to a colour which highlights it. Making use of our senses, the simplicity and the poetic character of visuals leaves room for the imagination of the public. The images/videos succeed one another in random order, slowing down or speeding up. The animation underlines the brief moments that are, the H A ï K U events.