The 9th edition of Paris Electronic Week took place from the 22th to the 24th of September 2021 in Paris. This multidisciplinary event gathers professionals and the general public during 3 days in the Gaité Lyrique for conferences, workshops and masterclasses. As this is the third consecutive year that the festival has asked me to create their identity, I had to take into account Gaîté Lyrique’s graphical identity.
Rooted in a modern and digital era, this identity also marks a radical change with the previous ones which revolved around geometric shapes. The organic aspect of the forms also echoes a return to the essentials that brought the health crisis. In addition to the 3D shapes, a palette of four colors mixing shades of gray and purple has been developed allowing a differentiation of the four main themes: music, inclusion, ecology and politics.
La Villette, Technopol