(Clients)
Technopol
(Services)
Creative Direction
Artworks
The Techno Parade is a popular free event that gathers more than 400,000 people every year in Paris. In 2019, they were celebrating 21 years with a cultural objective and political protest. My job was to create all the visuals for printing and online use, based on the key words, 'party', 'youth', 'unity' and 'protest'. The identity had to be powerful and dynamic. I chose to use the pasted texture to echo the wild display and the protesting aspect of the parade. Techno Parade as intergenerational event regroups mostly young people between 15 and 25. To target this generation, a symbols of hands which echos the arcade games were used in diverse support communications.
(Clients)
Technopol
(Services)
Creative Direction
Artworks
The Techno Parade is a popular free event that gathers more than 400,000 people every year in Paris. In 2019, they were celebrating 21 years with a cultural objective and political protest. My job was to create all the visuals for printing and online use, based on the key words, 'party', 'youth', 'unity' and 'protest'. The identity had to be powerful and dynamic. I chose to use the pasted texture to echo the wild display and the protesting aspect of the parade. Techno Parade as intergenerational event regroups mostly young people between 15 and 25. To target this generation, a symbols of hands which echos the arcade games were used in diverse support communications.